Unless you’ve just recently discovered the internet, you’re probably familiar with GoDaddy. You might remember their quirky Super Bowl ads, but what you might not know is that they offer an affiliate program that could be your ticket to earnings. In this comprehensive GoDaddy affiliate program review, we’ll break it down for you:
GoDaddy bills itself as “the world’s largest services platform for entrepreneurs around the globe.” In simpler terms, they sell web hosting services and a range of related products. This includes everything from domain registration to email marketing and website building.
The numbers don’t lie – GoDaddy’s customers own over 84 million domain names, giving them the largest market share globally. It’s an industry set to exceed $171 billion by 2027. In 2021, GoDaddy’s revenues neared $4 billion. So, clearly, GoDaddy is making serious money.
The question is, can you make money by promoting their products and services?
How GoDaddy’s Affiliate Program Works
Before diving in, let’s discuss the prerequisites for joining the GoDaddy affiliate program. Unlike some programs with an array of requirements, GoDaddy keeps it simple. You only need to meet two criteria:
- Be at least 18 years old.
- Own a website.
Owning a website is a smart move since you’ll be promoting hosting plans and related services.
Now, the GoDaddy affiliate program operates through an affiliate network known as CJ Affiliate, formerly known as Commission Junction. The sign-up process differs depending on whether you’re already a CJ Affiliate member.
For Existing CJ Affiliate Users:
If you’re already using Commission Junction, it’s straightforward. You just need to search for GoDaddy in the advertisers section and click “Apply to Program.”
For New CJ Affiliate Users:
If you’re new to CJ Affiliate, it’s slightly more involved. First, navigate to the GoDaddy affiliate program landing page and click “Join Now.” You’ll complete a simple signup form, including your language and country, email address, and password. After confirming your email, you’ll have created your Commission Junction account.
From there, you’ll gain access to a dashboard where you can apply for affiliate programs, create affiliate links, and track performance. But there’s one more step – you need to tell CJ Affiliate about your website. Describe your business model, mention the channels you’ll use to promote GoDaddy, and provide any necessary documents. Finally, add your tax and payment details. Once your application is approved, you’re ready to promote GoDaddy.
GoDaddy’s Affiliate Commission Rates and Cookie Length
GoDaddy offers a one-time 10% commission on various products, including domain registrations, web hosting, website building packages, email marketing products, and more. Their affiliate links have a tracking duration of 45 days, meaning your referred customers must make a purchase within that period for you to earn a commission.
Payment Methods and Timing
GoDaddy provides three payment options: direct deposit, checks, and Payoneer for non-US affiliates. They follow a standard locking cycle, with payments locking on the 10th of each month. Payments are processed around the 20th for all currencies and around the 28th for USD, GBP, or EUR payments. Keep in mind that you’ll need to reach the minimum payment threshold set in your account to receive your commissions.
Earning Money with the GoDaddy Affiliate Program
Now that you understand the program’s ins and outs, let’s explore a couple of strategies for earning money as a GoDaddy affiliate.
1. Build an Authority Site:
You can’t engage in GoDaddy affiliate marketing without owning a website, so you might as well leverage it to generate traffic and refer customers. Select an affiliate niche closely aligned with GoDaddy’s products and services. Potential niches include digital marketing, technology, side hustles, and startup advice.
2. Start Email Marketing:
Email marketing can be a powerful channel, but you’ll need a mailing list to make it work. Create a lead magnet – like a whitepaper or video – that you can offer as a download on your website in exchange for email addresses. This will enable you to deliver your latest content directly to your audience’s inboxes.
3. Launch a YouTube Channel:
YouTube, when done right, can be an excellent affiliate marketing platform. Create content around GoDaddy’s products and services, incorporating affiliate links in your video descriptions for easy access by your viewers.
Pros and Cons of the GoDaddy Affiliate Program
Is the GoDaddy affiliate program right for you? Here’s a quick summary of its pros and cons to help you decide:
GoDaddy Affiliate Program: Pros
- Multiple payment methods.
- Access to a wide range of marketing materials.
- Strong brand recognition.
- Generous 45-day cookie length.
- Partnered with Commission Junction, a reputable affiliate network.
GoDaddy Affiliate Program: Cons
- Commission rates may be lower compared to some other hosting companies.
- Offers one-time commission rather than recurring payments.
Should You Join the GoDaddy Affiliate Program?
If your audience is interested in products and services similar to what GoDaddy offers, their affiliate program is a smart choice. While the commissions aren’t the highest, GoDaddy’s widespread recognition means you won’t have to work too hard to make sales. However, success isn’t guaranteed. You’ll need to create your affiliate website and optimize it for conversions.