Greetings, yoga enthusiasts! If you know your ‘down dog’ from your ‘child’s pose’ and your ‘warrior’ from your ‘chaturanga,’ you’re in for a treat. Our Lululemon affiliate program review is your mat to prosperity.
In this comprehensive guide, we’ll walk you through the essentials of how to make money promoting Lululemon. We’ll cover:
- What Lululemon is all about.
- The range of Lululemon products you can promote.
- Why the yoga and fitness niche is a goldmine for affiliate marketers.
- A deep dive into how the Lululemon affiliate program operates.
- The highlights and drawbacks of the program.
Ready to strike a pose? Roll out your yoga mat, and let’s embark on today’s session.
Founded in Vancouver, Canada, in 1998, Lululemon is a technical athletic apparel company inspired by yoga. Initially, it was a design studio by day and a yoga studio by night. But it wasn’t long before Lululemon ventured into the retail world, opening its first standalone store in November 2000. The brand has played a pivotal role in elevating yoga from a niche pursuit to a mass-market phenomenon, complete with revenues to match.
Yoga has become big business, valued at over $37 billion in 2019, with projections estimating it will reach $66 billion by 2027, thanks to its growing popularity. Worldwide, more than 300 million people practice yoga. In the US alone, nearly two million individuals adopted yoga between 2017 and 2018.
Lululemon was perfectly positioned to capitalize on this upward trend. Today, there are over 570 Lululemon stores worldwide, employing 25,000 people. In 2021, the company’s revenues exceeded $6.2 billion, a six-fold increase compared to a decade earlier.
Which Lululemon Products Can You Promote?
While Lululemon remains rooted in yoga, it offers a diverse array of products on its website, spanning yoga apparel, accessories, and even a smart mirror with access to 10,000+ classes across 50+ genres. But Lululemon isn’t confined to just yoga anymore. The brand now offers gear for activities such as hiking, swimming, running, tennis, and golf. So, whether you’re in need of a sleek golf polo, a high-waisted swimsuit, or a trendy tennis skirt, Lululemon has you covered. As an affiliate, you can promote these products through your social media channels, banner ads, and affiliate links on your website.
How Does the Lululemon Affiliate Program Work?
Becoming a Lululemon Affiliate
Excited to promote the latest fitness and fashion trends to your fitness-loving audience? First, let’s talk about how to join the Lululemon affiliate program.
Your initial task as a prospective Lululemon affiliate is to choose one of the brand’s four partner programs. For affiliate marketers, the Lululemon Collective program is the ideal choice. To begin, click “Apply Now” on the Lululemon Collective landing page, which will redirect you to their affiliate network partner, Partnerize.
Here’s where it gets interesting. Lululemon doesn’t provide explicit criteria for its affiliates but mentions the program is designed for “anyone living and inspiring #thesweatlife through sweat, meaningful relationships, and personal growth.” Sounds a bit ambiguous, right?
Fortunately, Partnerize makes things clearer. To join the Lululemon affiliate program, you need to meet the following requirements:
- Be based in the US or Canada.
- Maintain a public Instagram Creator or Professional account.
- Have at least 3,000 followers or subscribers.
Moreover, you’ll need to provide URLs for your relevant public social media channels and websites. Explain why you wish to be a part of the Lululemon Collective and outline your plans for promoting Lululemon products.
Once you’ve established why you’re the perfect Lululemon affiliate, click “Submit” and await approval. If you meet the criteria, you’ll be able to start promoting Lululemon products with your unique affiliate links. You’ll also gain access to an exclusive Facebook community filled with valuable resources and receive support from the brand’s dedicated affiliate marketing team whenever you need it.
Commission Rates at Lululemon
The Lululemon affiliate program offers a flat 7% commission on qualifying sales generated through your affiliate links. While this may not sound like much, consider that a single pair of Lululemon yoga pants costs more than $60. Given their premium prices, your commissions can accumulate faster than you might think.
Lululemon’s Affiliate Cookie Window
Lululemon provides a 30-day cookie duration, which is standard for affiliate programs across most niches. This means that once someone clicks your unique link and lands on the Lululemon site, you have a full 30 days for them to make a purchase and earn you a commission.
Payment Methods for Lululemon Affiliates
Since this is a Partnerize affiliate program, you can opt to receive payments via bank transfer or check.
Pros and Cons of the Lululemon Affiliate Program
Lululemon Affiliate Program: Pros
- A generous commission rate, especially considering the premium pricing of Lululemon’s products.
- Lululemon enjoys strong brand recognition and endorsements from athletes, yogis, trainers, musicians, and creators.
- A 30-day cookie window provides ample time for closing sales.
- Lululemon’s Facebook community offers valuable support to both novice and experienced affiliate marketers.
Lululemon Affiliate Program: Cons
- Limited to affiliate marketers in the US and Canada.
- Lululemon products tend to be on the expensive side, which might not resonate with everyone.
- Applicants must have an existing audience of at least 3,000, making it challenging for new affiliates to join.
- Lululemon’s reputation has faced its share of controversies.
Should You Join the Lululemon Affiliate Program?
If your audience is brimming with yoga enthusiasts who don’t mind the premium price tag and potential controversies associated with Lululemon, there’s undoubtedly money to be made here. However, even with a substantial and engaged following of fitness enthusiasts, success as a Lululemon affiliate is far from guaranteed.
In our experience, the strategic approach is to create your own fitness niche website, producing valuable content that appeals to yoga enthusiasts. Conduct thorough keyword research to target relevant search terms and boost clicks on your affiliate links. That’s the plan, at least.