Creating 10x content can be challenging, but with the right strategy, it is possible to develop content that is ten times better than the highest-ranking result for a given keyword(s).
According to Rand Fishkin in an old but useful episode of Whiteboard Friday, certain criteria must be met for content to be considered 10x content.
These include having great UI and UX on any device, being a combination of high quality, trustworthy, useful, interesting, and remarkable, being considerably different in scope and detail from other works, creating an emotional response, providing comprehensive, accurate, exceptional information or resources, and delivering content in a unique, remarkable, and unexpected pleasurable style or medium.
To create 10x content, a process must be followed.
Step 1: Gain Deep Insight into the Core of Why People are Interested in the Subject
Step 1 is to gain deep insight into the core of why people are interested in the subject. For instance, if someone is looking for the most highly-rated new movies, it is important to understand the core of their question, which is to help them decide what to watch.
Different angles to approach the core question can be explored, such as user ratings, awards, popularity, meta-ratings, and critic ratings.
Step 2: Develop a Unique Perspective or Angle on the Topic
Step 2 is to get unique. Uniqueness is crucial in creating 10x content. Brainstorming different ways to address the user’s problem can be helpful, but it is important to note that the idea must not be the same as what everyone else has already done.
For instance, creating a ratings roundup, comparing awards versus popularity, comparing critic ratings versus audience ratings, and listing availability on different sites are all ideas that have already been done and are not unique. However, asking which ratings can be trusted could be unique.
Step 3: Uncover Powerful Methods to Provide an Answer
Step 3 is to uncover powerful methods to provide an answer. To answer the question of which ratings can be trusted, a statistical analysis can be done. The sample set should be large enough, and the ratings from different sites should be compared to find patterns that can be used to determine which ratings can be trusted.
Although statistical analysis can be tedious, it is a powerful, hard-to-replicate, high-quality method of providing an answer to the user’s question.
By following the above steps, it is possible to create 10x content that meets all the criteria and helps your brand stand out.
Step 4 – Create a remarkable user experience.
Now that we have the idea for our 10x content, we need to make sure that it’s delivered in a remarkable user experience.
One important aspect of user experience is visual design. The content should be presented in a way that’s aesthetically pleasing and easy to navigate. Additionally, it should be optimized for all devices, including mobile.
Another important aspect of user experience is engagement. We want users to spend time on our content, and one way to do that is by making it interactive. For example, we could include quizzes or polls to engage users and get them thinking about the content.
Step 5 – Promote and amplify your content.
The final step in creating 10x content is to promote and amplify it. Even if you have the best content in the world, it won’t matter if nobody sees it.
One way to promote your content is through social media. Share your content on your own channels and encourage your followers to share it as well.
Another way to amplify your content is through outreach. Reach out to influencers and relevant websites and ask them to share your content. This can help increase the visibility of your content and drive more traffic to your site.
In conclusion, creating 10x content requires a deep understanding of your audience’s needs and interests, a unique and hard-to-replicate angle, a remarkable user experience, and a strong promotion strategy.
By following these steps, you can create content that stands out from the competition and provides value to your audience.