If you know anything about search engine algorithms, then you are aware of the importance of backlinks in ranking high for targeted keywords. The number as well as the quality of links pointing to your website give search engines an idea of how important your website content is. The more high-quality websites you have linking to your site, the better your site will perform in organic search.
Yet the question raises here, how do you attract relevant, high-quality links to your website? I asked SEO & blogging experts to share their best ways to get backlinks.
Samantha Warren @ Samantha Warren
My favorite way to build backlinks is by writing guest posts for other sites.
This is effective for building backlinks, plus it helps you form relationships with other bloggers, expand your audience, and establish authority in your niche.
I also recommend submitting content to high-authority sites that accept guest posts from bloggers. Thrive Global and Tweak Your Biz are two sites that I have gotten do-follow links from by writing guest posts for them.
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Email AddressFirst Name
David @ inBeat.co
I build backlinks to our blog posts using HARO, which is a platform that connects journalists with sources. We act as the source, in exchange for a mention.
It provides hands down the best return on time (we spend 65 minutes per backlink we acquire).
I have used this method across multiple projects, and it’s always been my go-to.
Kevin Miller @ The Word Counter
We frequently build backlinks using original research and data. This is the best way to do it because it attracts the most buzz and is the most cost-effective.
However, it is rare to be able to successfully do it and get media attention. The data is fact-based and usually displayed in visual charts that tell a story.
This is a very “linkable asset” as it is easy to convey the findings and it is differentiated from normal text. The uniqueness is the key and it must add distinct value.
Anthony Martin @ Choice Mutual
The most effective method we’ve used to build backlinks is content promotion. Basically, you build a piece of unique and helpful content that is highly shareable and about a topic that news sites would be interested in.
Then you reach out to as many media outlets and website owners who would be interested in your piece. If the content is newsworthy and helpful, it will get picked up and you’ll land dozens of high quality backlinks.
Janice Wald @ Mostly Blogging
I use HARO (Help a Reporter Out) to build links to my blog for many reasons.
First, many of the journalists that leave queries at HARO have strong DAs (Domain Authority Rankings.) I leave pitches with tips that answer their queries.
If they pick my tips, I will receive a link from the HARO reporter. High authority journalists with high DAs are at HARO. Getting a link from a high authority blog can help my DA rise.
Also, the Domain Authority Ranking rises due to the number of links we get not just the quality of the links. Getting links from HARO reporters will help me boost my link profile as far as quantity in addition to quantity.
I will offer an example. I answered a query for a high authority blog. The blogger has an email list she added me to. Now, whenever she needs a pitch, she contacts me.
This happened with a second high authority blogger as well. Now, they both contact me to provide tips for them. I don’t even have to check HARO to provide tips for them and get links. By using HARO, I haven’t only built links, I’ve built relationships.
Mischa Nelson @ Brookside Pomskies
The strategy that has helped us the most when reaching out for backlinks to our blog post is providing value to the websites we are hoping to get backlinks from. For example, we may write an article about useful pet items and list items from their site.
After the blog post is live we reach out to let them know they made the list and invite them to link to the article.
This tactic is great because we have already given them something without asking them for anything and we invite them to link if they are interested, but we aren’t super pushy.
David Duford @ DavidDuford.com
Providing powerful testimonials to vendors and service providers in my niche in exchange for backlinks to my website has worked wonderfully for building not only high DA backlinks, but also gaining relevant exposure to their prospects who may also serve as high-quality prospects for my business.
For example, in the insurance sales business, agents purchase leads to keep their pipeline full of prospects.
In my business, I recruit agents to sell in my agency.
When I have backlinked testimonials from lead vendor websites, I expose my agency recruitment services to potential agents who may one day become apart of my agency.
Brad Driscoll @ Leveling Up Your Game
The best way that I have found to get backlinks to my blogs are to use tools like Screaming Frog or Ahrefs to scans websites with similar content to my own and determine if there are broken links on their website.
If I find broken links on pages that I have written relevant content for I will reach out to the website, mention the broken link I found, and let them know that I have created content that would work well for that link if they would like to replace it.
More often than not, the sites are happy that they will no longer be linking to a broken page and will allow the link to be sent to my blog instead.
This takes a little bit of time and commitment to make sure you are finding websites that truly are related to your own content, but it’s worth it.
The more relevant your blogs are to the website’s content, the more people will stay on your site, browse around, and Google will see those as positive signals to help your blog move up in the rankings.
I used this strategy on a recent blog titled “How to Start Streaming on Twitch” and even got the website to use the anchor text I wanted so that it matched my blog piece.
My Leveling Up Your Game site is relatively new, but we have used this strategy for clients and seen very positive results over the years. We prefer this strategy because it makes sure that the links you are getting are of quality and not just junk backlinks like many other SEO experts try to offer.
If you personally reach out to sites and your blogs truly add value, you will see very positive results if you consistently get backlinks for your blog this way.
Stacy Caprio @ Her.CEO
One way I build backlinks to my blog is by using original images on my website.
This way when others like and want to use my images, all they have to do is link to my site in order to use the image and properly attribute the image to my site.
This gives others a way to use my images as well as gives my site backlinks in the process.
Christian Carere @ Digital Ducats
Guest posting has been the best strategy for building my domain authority and driving traffic through increased rankings.
In one of my most successful campaigns, I created an infographic based on the quotes from 18 web designers in Toronto. I asked them to share the infographic and link to the page. The result was a 62% increase in traffic from the increased appearances of local listings in GMB.
I wrote this as a case study and published it as a local SEO strategy on Venngage, another Toronto based company that sells infographic software. The article caused another nice spike in traffic and solidified my site’s rank for a few local keywords on the first page of Google.
Guest posting allows you to select the sites that will have the most impact on your own and demonstrate your expertise in front of their audience.
Although it’s difficult to scale, it can be very valuable in acquiring authority links as well as local links which will move the needle the most when it comes to ranking in a specific city.
Amy Hartle @ Two Drifters
My best strategy for building backlinks for my blog is through guest posting. Well this is certainly among the most time-consuming link building strategies, it is the one which has served me best and which I believe offers the most value for everyone involved.
When guest posting, I am able to provide high-quality, relevant content to another blogger or publisher. In my content, I place a few relevant backlinks to my own site.
But the real value comes from the access I am granted to the host’s audience. I’m able to connect with a wider variety of people then if I had just published on my own site, and this, in the long-term is what’s most important to me as a writer and content creator.
In terms of the backlinks, I prefer guest post because I generally have the most control over the anchor text, the placement of the links, and the content itself. It ensures that my links are most relevant and most powerful. This has a great advantage.
Mama Bear @ MamaBearFinance.com
The most effective way for me to build backlink is through guest posting on established sites. Not only do I get to connect with bloggers in my niche, having a backlink signifies a vote of validation.
What’s great about this method is that once my guest post is published, it gets new links from other sites as well.
This quickly enhances my domain authority.
In turns, some of my articles now appear on Page 1 of the Google search and my domain authority is now 19 according to Moz after less than a year of blogging.
Rahul Mohanachandran @ Kasera
I can share one of the most effective backlink building techniques we used. We had a huge success speaking in various meetups and events in exchange for a backlink. It is one of the most effective techniques because meetup organizers are always looking for expert speakers so it is quite easy to get an opportunity.
This technique also has a snowball effect as more meetups you speak more expert you look in the market and more people will need you to talk in their events.
Derek Flanzraich @ Greatist
The secret to our success in getting backlinks across every major site was simply by creating the best quality content. Unconventional, but it works!
Our approach was always to create not just an article, but THE article on any subject we tackled – and that yielded terrific results with top rankings for healthy breakfasts and resistance band exercises.
One way we made things extra high-quality was by citing every fact with a scientific study and approving every article by at least two experts.
James Rose @ Content Snare
I’m a big fan of building relationships with people. When you know someone, it’s very easy to propose a guest post, link exchange or go on their podcast which results in a link. All of our strongest links have come from people we have met at real-life events or in online communities.
Kyle Battis @ Frenchie Journey
One simple and effective way I use to build backlinks to my Niche blog is to search Google for other websites offering Guest Post or Write For Us opportunities. I just type in the name of the blog topic + Write For Us.
This should produce multiples pages worth of search results of potential high domain rating blogs that you could contact and submit a guest post for. It takes worth providing a quality article following their guidelines but it can provide a great backlink from a relevant niche site.
This is one of the approaches I take with my Niche blog – Frenchie Journey.
Brett Downes @ Haro Helpers
When it comes to landing backlinks, we only look for links from high authority sites. HARO (Help a Reporter Out) offers unparalleled opportunities that would be difficult to match in with other methods, in terms of time spend vs reward.
Simply, writers post queries to HARO from high domain sites, and in turn, HARO subscribers can reply with beneficial, well-thought-out quotes on behalf of their own company, or agencies on behalf of their clients.
If your quote is selected, it will be published, along with full quote attribution and a backlink right back to your site. Nearly always a branded, home page link. They don’t come any cleaner or white hat than that,
A simpler publicity and link building method that can be implemented by SEO’s, writers, and business owners alike.
Spencer Smith @ IRC Sales Solutions
Infographics are the most useful for me because you have the benefit of guest posting where you can choose your anchor text and what page you link to, but you only need to write a short intro of about 200 words for every site that responds to you instead of full-fledged 1,000 – 1,500 word articles.
The upfront cost is more significant, but the long-term payoff is just as big. I like to include some sort of infographic on every blog post I make to give it extra link building potential.
Neal Taparia @ Solitaired
One highly underutilized tactic is to pick up the phone to call a prospect for links, provided that you can find a number. I started picking up the phone and calling people after cold emailing them for a link opportunity.
Yes, people were surprised, but they were also disarmed when I explained that I had tried emailing them and that I’d simply send them another email to discuss the opportunity again.
The response rates shot up like crazy, and so did the links.
Max Kimmel @ One Shot Finance
Honestly, answering queries on HARO is my best link building strategy.
I spend about an hour a day answering questions here. You get high-quality links, brand exposure, and get to help lots of journalists.
Even if only 1 out of 10 journalists like your answer enough to give you a link, that’s still extremely helpful.
Skyler Reeves @ Ardent Growth
I’ve managed to build links from 85 unique referring domains within the past 12 months. The most effective way I’ve found to build links is to write high-quality content and manually reach out to other site owners to see if they’re interested in collaborating on anything. The key is to think of ways you can provide them with value.
I work specifically in SEO so I’ll often reach out to adjacent business types in marketing such as web designers, social media advertisers, copywriters, etc.
Help them and they’ll help you. It seems so simple because it is. Focus on building relationships instead of just building links and you’ll set yourself up for success.
Robert Theofanis @ Theo Estate
In my experience, the most effective tactic for building backlinks is guest posting for high domain authority sites. I started with a fresh domain (i.e. zero links) in mid-2019 and didn’t start trying to build links until 2020. So far, I’ve gotten backlinks from a DA 49 site and have guest posts accepted for publication at DA50-70 sites.
In addition to high DA, these sites are highly relevant from an SEO perspective (i.e. I’m a lawyer and they’re legal sites)
The cost of this approach is that it’s labor-intensive. For most of the publications I target, you have to submit a pitch. I haven’t tried outsourcing the outreach because I don’t think it would effective at all.
And then, of course, you need to write an article that’s actually good. Real humans read these publications, so it would be embarrassing to submit a bad piece.
I’m comfortable putting in the work though. When I look at the backlink profiles of my competitors, they don’t have these kinds of links.
Freya Kuka @ Collecting Cents
I love using the double survey technique by Kyle Byers when it comes to generating backlinks for my blog.
The double survey technique combines two of the most famous blog post formats- original research using surveys and roundup posts. The first step is to narrow down on a topic that is lacking good survey material.
Once you have got one, you can start conducting surveys. This will create original data and statistics that act like backlink magnets.
After you have got a reasonable amount of people to take your survey, you can move on to the second step which is to get quotes from experts in the field.
The combination of survey data and quotes from experts is a backlink magnet because which article doesn’t link back to a good stat.
Your original research will serve as a resource for tons of writers and you are paid in backlink currency.
Jessica Rose @ Copper H2O
One effective method we have used to build backlinks is to create high-quality evergreen blog posts which target high ranking keywords.
Although this technique for creating backlinks takes much longer than other approaches, it also has the potential to pay enormous dividends long after you have finished writing the blog post.
The idea is to create the definitive guide to a certain subject which essentially becomes the leading Google result. As other websites look for resources on the same subject in order to write their own articles, they will cite your article as an authority, thereby helping you gain quality backlinks organically.
We attempt to take this approach with virtually every blog post we write.
In fact, if we are not confident that we can write the best blog post on the internet on that particular subject, we don’t do it.
Basheer Alebdy @ DaBash Deals
I typically go on ahrefs and look up a competitor’s page. From there, I look at their backlinks and arrange them by order of date ‘first seen’ (latest first).
Then I scan those backlinks to see what can I do to build the same if not similar backlinks and try to obtain them.
This is useful because if a newly acquired backlink is from a directory, then it’s very easy to get the same backlink.
If the backlink is from a blog or reputable website, then the link is fresh enough that I can try and contact the webmaster to see if I can replace their link with mine instead (giving them valid reasons as to why mine is the better link and how that provides value for them).
Peter Surowski @ WP Code Camp
The most effective trick I’ve had is to use my content for different purposes at different steps of the development. So, I have a network of other bloggers I swap links with.
I do a guest blog for them, they do one for me, or we quote each other frequently in each other’s stories. I typically start by thinking of an idea that I could post on their blog.
Then, I contact other people to gather perspectives to include in the article. I usually get about five.
Next, the writing starts. I first write a whole blog post based on just one or two of those sources. I then submit those to forums. My personal favorites are HubPages, eZineArticles and ArticlePages.
Then, I rewrite them and post them on my blog. Then, I assemble them all and rewrite it for a tech blog I do for a news website.
Lastly, I email my sources and let them know I quoted them in the stories, and I ask whether they’d let me write a guest blog for them. Usually, they say yes, my blogging network expands and the process starts all over again.
Peter Koch @ Dollar Sanity
Writing long-form answers on Quora I was able to reach a huge audience and establish myself as an authority on the subject matter.
I was answering questions related to selling on Amazon only and in less than six months my answers were view by 2 million people and many of them were journalists.
Some of the natural links I acquired in those 6 months were Lifehacker, Worldfirst, Searchenginejournal and many others.
Bernice Quek @ Fixwerks
Think about how you want to promote your content before finalizing on a topic to write about.
One of the ways that I find to be effective for link building is to request for quotes, tips or feedback from industry experts.
For example, if you’re writing an article on oven cleaning, the best experts to approach would be professional bakers or home cleaning service providers. After you’ve written your article, send a draft to them and get some tips and feedback.
Most of the time, if your topic is something they’re passionate about, these experts would be more than willing to give their take.
After they’ve provided feedback, quote their name and website in your article. Contact them again once the article is published to get a final round of feedback from them.
Most experts would be happy to give your article a shoutout on their social media pages, and they might link to you on their page as well.
Michael D.Brown @ Fresh Results Institute
Ask any average online enthusiast how they build backlink, they would tell you about the broken-link strategy. But that is quite generic and barely effective anymore. I now leverage a unique strategy of donation to nonprofit organizations.
How does this work?
I locate reputable non-profit organizations in my verticals that are accepting donations in exchange for links back to my website. This strategy is outstandingly effective despite being so straightforward.
All you have to do is make the donation and submit your website URL along. I agree, it is not entirely free, but you must not donate thousands of dollars to be rewarded with a link.
There are reputable non profit websites ready to link back to you for a donation as little as $30.Well, if you compare to those paying in excess of $400 for a link, you see that you are getting equivalent value for far less cost.
The question is finding these reputable non profit organizations that would give you a link in exchange for such donations. You can source these websites from your Google Search results.
Make sure in the queries you are adding keywords like make donation + contributors page + your designated keyword
Alternatively, if you are relatively established in your niche like I am, you can feature in online interviews. If you are an authority in your space, you should be getting lots of invitations for interviews.
Otherwise, you can search for reputable websites carrying out these interviews, establish your credibility by sharing the brilliance of your portfolio with them, and let them know you are interested in contributing to the interview.
If you know your onions well enough, 3 out of 5 times (at least), you should get the interview and get them to link back to your blog.
Tomas Mertens @ SolitaireParadise
It happens often that links you once earned get lost. This can be due to a variety of reasons, for example, an author could update an article and accidentally remove your link from the article.
What I always do is try to reclaim those links by reaching out to the author and asking them to place the link back. More often than not, they did not remove the link on purpose!
Several tools to monitor lost backlinks can be used, for example, Ahrefs and Semrush.
Shayan Fatani @ PureVPN
You will meet two types of digital marketers who specialize in SEO. One will give more weightage to on-page SEO, whereas the other would give more value to off-page.
Of course, every strategy requires a good mix but ONE link building method I have found to be most effective is simply reaching out to people in my niche.
But then again, I need good content for that or anything worthy that links back to me or my service.
This method is known as Outreach/Link earning. If those you are reaching out to find your content to be useful, they may even link back to you in future articles without you having to make any effort at all.
However, note that for outreach to be effective, it is better to target people who have mentioned your target keywords or have linked to similar articles on their page.
Meg Marrs @ K9 of Mine
Infographics are one of our main link building tools for SEO, and we have fantastic success with them. We create an appealing infographic and pitch it to relevant publications, asking for a link in return for letting them post our infographic on their website.
While guestographics / infographics have fallen out of favor lately, I still find them to be very successful for link building, especially when paired with original data.
The effects of infographic outreach are almost immediate – new links can start boosting your rankings within a couple of weeks of obtaining them!
Another bonus tip – do a little extra research to find out your contact’s pet’s name or where they live to add more personalization to your outreach emails. We see a lot more success with our link building outreach when we incorporate personalization.
Gary Goh @ i-Credit Pte Ltd
For our blog, we used a couple of link building techniques.
For local SEO, we find out our competitors’ backlink profile and specifically look for local directories and local blogs that are linking to the competitors, and we will do our best to be on these directories and local blogs.
If the local directories listing is free, we go for it, if it’s not, we move on.
As for the local blogs, we will either write a guest post and link back to our site or we will provide a free site audit for their site in exchange for a backlink.
Next, we will focus on “Resource Page Link Building”, we find relevant websites where they have web pages that curate and link out to useful industry resources. Sometimes, we need to create an in-depth knowledge content then we can proceed to reach out to these sites.
Lastly, we will focus on content publication and promotion.
This is where we will create awesome content, it can also be an updated version of what other websites have written previously. From there we reach out to relevant websites and ask them if our content helps their readers. Or we can do a guest post on their site, and link back to ours.
Anna Barker @ LogicalDollar
The most effective way I’ve found for building backlinks to my blog is through infographics.
They say that a picture tells a thousand words and this must be true in terms of sharability, as people are generally far more willing to share an infographic compared to an article – and the more they do this, the more backlinks are generated!
If your infographic has a compelling message shown in a clever way that catches the eye, people not only pay attention but are more eager to show others. And each time they share it results in one additional backlink.
Ideally, your infographic will go viral organically. But in most cases where that doesn’t happen, I find that Pinterest is a great way to get other people seeing and sharing my infographics.
Those who simply re-pin it won’t result in a viable backlink, however, once people start sharing the image to their own websites is when the backlink magic really starts to happen.
Carol Tice @ Make a Living Writing
My best way I get quality backlinks is by creating epic content that authority sites want to link to in their own posts. Each year, I do an annual Freelance Forecast as well as a pay survey post, for freelance writers. I also produce monthly lists of paying markets.
These are among our most popular posts each year (example: https://www.makealivingwriting.com/freelance-writing-forecast-2020/)
For each post, I get influencers to participate in commenting in the post with their reactions or predictions.
In turn, they often link to these posts back on their own blog.
Making your own content stellar and quotable, and involving influencers in your content creation, is less work than doing a lot of guest posting for backlinks!
And builds authority better, because they’re linking back to a quality resource you’ve created.
Matt Zajechowski @ Digital Third Coast
One of the more effective marketing strategies our agency has used for earning links for our clients is by creating proprietary data on a given subject and turning that into long-form content with easily shareable graphics.
This is essentially content marketing but is powered by original proprietary data.
To do this, we create surveys on a given subject that are relevant to what our client does. A great resource we use for content ideation if the website https://answerthepublic.com/. This site allows us to see popular questions in the area that our client specializes in.
From there we gather the data and create long form content that is paired with infographics and other visual assets built around that data.
Why this works?
Publishers and journalists want new story angles to cover on a subject even if they’ve covered it many times before.
Having proprietary data allows us to have that unique angle and by presenting it with easily shareable graphics, it makes an easy sell for our content.
We look for writers and publications who cover that subject and present it to them as new research or a study. We’ve found higher than the average click-through rates presenting it that way in the subject lines.
Most writers won’t need much incentive to share unique and interesting data and they will source that data back to you with a backlink to your research.
Djordje Milicevic @ StableWP
The most effective way to build links is to offer something in return. Even though most link building gurus say talk about emailing a quality piece of content to other bloggers is enough, in reality, it rarely works that way.
Most (quality) site owners are aware of the value of a backlink and they’re not willing to give it up that easily, that’s why you need to offer something in return.
What we found most useful is offering a link exchange from a sister website as well as offering promotions on our social media profiles.
Dennis Vu @ Ringblaze
There are lots of ways to build backlinks to your website. Some are more efficient than others and in the end, it all boils down to how many links you can get for a certain amount of time and money. So far, PR has shown to be the best way to build links for us.
By this, I mean platforms like HARO, SourceBottle and Journorequest, as well as various roundup posts and expert panels.
All it takes is being at the right place at the right time and giving your thoughts about a certain subject.
Using this method, we’ve been building an easy 20 links per month for about half a year now.
On the other hand, we’ve tried guest posting and while it does bring results, we could only get 3-4 links per month. At the same time, it costs a lot in comparison because you have to pay the writer and the PR manager in charge of outreach and you never know if it will work or not.
Overall, PR platforms like HARO are the best way to build backlinks quickly, easily, and without wasting money.
Joanna Vaiou @ JoannaVaiou.com
My most effective way to build backlinks to my blog during the last year has been the HARO network.
It is a digital meetup place for journalists and sources.
Journalists look for quotes and feedback to include in their upcoming articles. Sources offer their insights and expertise in the hopes of being approved and published.
When that happens, 99 percent of the times the approved source’s quote comes with a backlink to their business website. Most of the time the quotes are being published on high domain authority publications.
HARO is not the only way to build backlinks to your blog and definitely not easy (or fast).
HARO network is the most rewarding link earning method when it comes to increasing brand awareness and authoritativeness. The reason is that the majority of publications looking for quotes have high traffic, authority, and many times are highly relevant to the sources’ industry.
This combination makes these links highly useful for Search Engine Optimization as well, on top of increasing brand awareness and credibility through expertise sharing.
Robin Young @ Fitness Savvy
If the site is high-authority, it is almost impossible to get through to anyone. If you want to suggest they replace broken links, or link to your long-form content it is pretty hard. Ideally, these are the sites you need linking to you.
For the low authority sites, they all seem to want paying. Even if you suggest an awesome piece of content (we produced a protein calculator – months of research and building) and then a blogger says “pay me $50 and I will add it”. Soul destroying.
While we did get some success with these, the best way is to build relationships with people in your niche and to use things like HARO and Journorequests. We hired freelance writers with qualifications we don’t possess to answer queries and we landed some great backlinks from Business Insider, The List, Eat This and many more.
We also turned the unused responses into content and kept them for answering future queries.
We also had great success with scholarship link building – getting links back from top sites including the University of Oxford. However, John Meuller from Google has openly said that they simply ignore these kinds of links because of the number of people using this strategy.
So, if you’re keen to get .edu backlinks, be careful – they are not as great for SEO as some would have you believe.
Nikola Roza @ Nikolaroza.com
The most effective way for me to build links to my blog is by combining guest posting with niche edits.
What I mean is, from every guest post I publish, I link out to 10+ influencers in my niche. And once the post is live, I let them know about their links.
I repeat that several times because my goal is to build positive equity with them, and not immediately ask for anything in return.
Then, when I publish something great on my site I send those bloggers my email pitch and I ask them to add a link to the post from their blogs.
The effectiveness of this strategy in nearly 100% as it’s hard for someone to refuse you after you’ve helped them out several times already.
The law of reciprocity at work:)
Carlos Trillo @ Evinex
One of my favorite link building strategies nowadays is podcast link building.
This content format is growing exponentially. But there are not many marketers using it for link building like other techniques, for example, guest posting or email outreach.
Podcast hosts are always looking to interview new guests and it’s easy to get interview opportunities. Additionally, it requires you to be an actual guest, so it cannot be abused so easily with repeated low-quality content like guest posting.
Being a guest in a podcast does not require an excessive amount of work, unlike creating a good piece of content to contribute to a high authority website. It’s normally a regular and fun conversation between the interviewer and the guest, and it does not last more than 1 or 2 hours.
And most podcast hosts will include a link to the guest’s website, or even links to pieces of content from your website that you mention or that are relevant to the podcast topic.
As an added benefit, you also tap into the podcast’s audience. And if you are knowledgeable about the topic, you will show yourself as an expert, create authority, and grow your own audience.
Podcast link building is one of my favorite untapped link building strategies.