If you’re reading this, chances are you already know the importance of writing persuasive sales emails. It’s not an easy task to capture someone’s attention and keep them engaged long enough to convince them to take action. But with the right approach and a little practice, you can master the art of writing effective sales emails.
The key is to be engaging, persuasive, and considerate all at once. And that’s no easy feat. But fear not, because I’m here to help. With the following 11 persuasive email examples, you’ll be able to craft irresistible emails that will grab your potential customers’ attention and lead to successful sales.
So, let’s get started! Choose the template that fits your needs best, and don’t hesitate to modify it to suit your specific situation. With these templates in your arsenal, you’ll be well on your way to making sales and growing your business.
What is a Persuasive Email?
In its simplest form, a persuasive email is a message crafted with the goal of convincing the recipient to take a specific action or adopt a particular perspective.
The language used in a persuasive email is carefully selected to appeal to the recipient and make the message easy to understand. It may even be customized to the individual, using their name or other personal details.
To increase the impact of the message, persuasive emails may also leverage social proof or create a sense of urgency. By using these techniques, the email can effectively drive the point home and motivate the recipient to take action.
What to Include In a Persuasive Email
When it comes to writing a persuasive email, there are certain elements that can make or break your message. To ensure your email is effective, include the following key components:
- A clear and attention-grabbing subject line
- An introduction that establishes trust and rapport with the recipient
- A clear statement of your purpose that highlights the benefits for the recipient
- Evidence to support your claims, such as data or testimonials
- A specific and easy-to-follow call to action
- A friendly and professional tone that shows respect for the recipient
Remember, the goal of a persuasive email is to influence, not to manipulate or coerce. Keep your message honest, respectful, and focused on the recipient’s needs and interests.
5 tips for writing the perfect sales email
Are you struggling to get your sales emails opened and read? You’re not alone. Many salespeople make common mistakes that lead to their emails being ignored or sent straight to the spam folder.
But don’t worry – there are some simple rules you can follow to increase your chances of success. Here are five tips for writing the perfect sales email:
#1 Personalize
Personalization is key to getting your emails noticed. Use the recipient’s name in the subject line if possible, or use “you” to make the message feel more personal. This can increase your open rates by up to 327.75%.
#2 Focus on the recipient
Make the recipient the focus of your message. Instead of talking about yourself or your product, start by mentioning something they’ve done or achieved. This can help build rapport and make the recipient more receptive to your message.
#3 Be relevant
Make sure your message is relevant to the recipient. If you’re sending a sales pitch for car insurance to someone who doesn’t own a car, you’re wasting your time. Segment your list and tailor your message to each group.
#4 Ask questions
Asking questions can help engage the recipient and encourage them to respond. Try asking a simple question related to your product or service. This can create curiosity and encourage the recipient to learn more.
#5 Have a clear call to action
Always include a clear call to action in your message. Make it clear what you want the recipient to do next, whether it’s visiting your website, scheduling a call, or making a purchase. This can help increase your response rates and move the recipient closer to becoming a customer.
By following these simple rules, you can increase your chances of success with sales emails. Keep these guidelines in mind when crafting your next message and watch your response rates soar.
Best Persuasive Email Templates To Increase Sales
1. Abandoned Cart Email Template
Subject: Did you forget something?
Dear [Customer’s Name],
We noticed that you left something behind in your cart. We understand that life can get busy, but we wanted to remind you about the item you were interested in. Plus, we have a special offer just for you!
Use the code ABANDONED20 at checkout to receive 20% off your purchase. Don’t wait too long, this offer expires in 24 hours.
Thank you for considering us for your purchase.
Best regards, [Your Name]
2. Re-engagement Email Template
Subject: We miss you!
Dear [Customer’s Name],
It’s been a while since you’ve visited our website. We hope everything is going well for you. We wanted to check in and see if there’s anything we can do to help you with your needs.
To welcome you back, we’d like to offer you a special discount. Use the code WELCOME20 at checkout to receive 20% off your next purchase.
We appreciate your business and hope to hear from you soon.
Best regards, [Your Name]
3. Referral Email Template
Subject: Share the love and save!
Dear [Customer’s Name],
We wanted to reach out and thank you for being a valued customer. We appreciate your business and would like to offer you a special deal.
If you refer a friend to us and they make a purchase, we’ll give you both 15% off your next purchase. Plus, your friend will receive a special discount on their first purchase.
Simply forward this email to your friends and family or share the referral link below.
[Referral link]
Thank you for your support and loyalty.
Best regards, [Your Name]
Subject: [First Name], Do You Know Anyone Who Could Benefit From Our Services?
Hi [First Name],
I hope you are doing well. I wanted to reach out and ask if you happen to know anyone who could benefit from our [Product/Service]. We’re always looking to help more businesses like yours and would greatly appreciate any referrals you may have.
If you do know someone, please feel free to share my contact information with them, or introduce us via email.
Thank you for your help, and let me know if there’s anything I can do for you.
Best, [Your Name]
4. The Personalized Introduction
Subject Line: [Recipient Name], Quick Question About [Their Interest]
Hi [Recipient Name],
I noticed that you’re interested in [Their Interest], and I wanted to reach out and ask a quick question. Have you considered [Your Product or Service] to help you achieve [Their Goal]?
We’ve helped many people in your position reach their goals and we’d love to help you too. Let me know if you’d be interested in learning more.
Best regards, [Your Name]
5. The Limited-Time Offer
Subject Line: Last chance to save on [Your Product or Service]
Dear [Recipient Name],
We’re offering an exclusive promotion for our [Your Product or Service] until the end of the week. Don’t miss out on this limited-time opportunity to save [Discount Percentage] on your purchase.
If you’re interested in taking advantage of this offer, click the link below to learn more and make your purchase.
[Link to Product or Service]
Best regards, [Your Name]
Subject: Don’t Miss Out on Our Limited-Time Offer!
Hi [First Name],
I wanted to let you know that we’re currently running a limited-time promotion on our [Product/Service]. By taking advantage of this offer, you’ll receive [Discount/Bonus], which will help you [Achieve Goal].
This promotion is only available for a short time, so don’t miss out on this opportunity. Click the link below to learn more and take advantage of this offer.
[Link to Offer]
Best, [Your Name]
6. The Social Proof
Subject Line: Why [Your Product or Service] is Trusted by Thousands
Hi [Recipient Name],
I wanted to share with you why thousands of people trust [Your Product or Service] to help them achieve their goals. Our product/service has been proven to be effective and we have many satisfied customers to prove it.
Here’s what some of our happy customers have to say: [Insert Testimonial or Quote]
If you’re interested in learning more about our product/service, please don’t hesitate to reach out.
Best regards, [Your Name]
7. The Follow-Up
Subject Line: Checking in on [Your Previous Conversation]
Hi [Recipient Name],
I just wanted to follow up on our previous conversation about [Topic of Conversation]. Have you had a chance to consider [Your Product or Service] as a solution to help you achieve [Their Goal]?
We believe our product/service would be a great fit for your needs, and we’d love to help you succeed. Let me know if you’d be interested in learning more.
Best regards, [Your Name]
Subject: Re: [Your Subject Line]
Hi [First Name],
I wanted to follow up on my previous email and see if you had a chance to review our [Solution]. I think it could really benefit your business and I would be happy to answer any questions you may have.
Please let me know if you are interested in learning more or if there is anything else I can do to help.
Best, [Your Name]
8. The Upsell
Subject Line: Upgrade Your [Product or Service] and Get [New Benefit]
Dear [Recipient Name],
We noticed that you’ve been using [Your Product or Service] for a while now, and we wanted to offer you an exclusive upgrade. By upgrading, you’ll get access to [New Benefit] and take your [Goal] to the next level.
If you’re interested in learning more about this upgrade, click the link below to check it out.
[Link to Upgrade]
Best regards, [Your Name]
9. The Educational Content
Subject Line: Learn More About [Topic of Interest]
Hi [Recipient Name],
I wanted to share with you some valuable educational content about [Topic of Interest] that we’ve created. This content will help you learn more about [Topic of Interest] and provide you with tips and strategies to achieve your goals.
If you’re interested in learning more, click the link below to access the content.
[Link to Content]
Best regards, [Your Name]
10. Email to offer a free trial
Subject: Try [Product/Service] for Free
Hi [First Name],
I noticed that you were interested in our [Product/Service] and wanted to let you know that we offer a free trial for new users.
By trying our product, you’ll be able to experience all the benefits we have to offer, including [Benefits]. We’re confident that you’ll love it and see the value it can bring to your business.
If you’re interested in taking advantage of our free trial, please let me know and I’ll provide you with all the details.
Best, [Your Name]
11. Cold email to a potential customer
Subject: [First Name], Are you still struggling with [Pain Point]?
Hi [First Name],
I came across your company and noticed that you may be struggling with [Pain Point], which is why I wanted to reach out to you.
We’ve helped other companies in your industry overcome this challenge by providing them with [Solution], resulting in [Benefits/Results]. I believe this could also help your business.
Would you be open to a brief call to discuss this further?
Best, [Your Name]
Summing Up
In a world where billions of emails flood our inboxes every day, it’s crucial to make sure yours stand out. The key is to craft persuasive emails that inspire your audience to take decisive action, whether it’s making a purchase, signing up for a newsletter, or attending an event. By mastering the art of persuasive email writing, you can maximize your productivity and minimize the time you spend sifting through your inbox.
