Facebook is HUGE! With over 2 billion people using it every month, it’s no surprise businesses love advertising there. They can reach tons of existing and new customers, promote their ideas, and build a strong brand. Facebook is even one of the best places to run online ads where you only pay when someone clicks on your ad.
But hold on! Those clicks can add up quickly, with the average cost being around $0.97 each. Don’t worry though, there are free ways to get new customers (called leads) on Facebook too! Here are some tips to get you started.
Facebook Groups: Your secret weapon for free leads!
Maybe you haven’t heard much about Facebook Groups lately, but they’re actually a great way to connect with potential customers for free. It’s like having your own little online community!
Here’s an example: Leadpages, a popular app for building website landing pages, has a Facebook Group with over 17,000 members. In this group, people can ask questions about the app, share their thoughts, and get advice from others. At the same time, the admins who run the group can show off their knowledge, promote their app, and build relationships with the members.
So, why are Facebook Groups so good for getting new customers (called leads)?
- Connect with your audience directly: You can link your business page to the group, so people can easily find out more about you.
- Control the conversation: As the group admin, you decide what gets posted. This keeps things positive and on-topic.
- Ask questions before people join: You can create a short survey that people have to fill out before they can join your group. This way, you can collect valuable information about them, like their email address and what problems they’re facing. This helps you understand your audience better and target your marketing efforts.
Basically, Facebook Groups let you build a community of interested people and learn more about them right from the start. It’s a win-win!
Pictures are worth a thousand words (and more likes) on Facebook!
People scroll through Facebook fast, so you need to grab their attention quickly. If you’ve been writing long posts with just text, here’s a secret: turn those posts into eye-catching images!
Studies show that posts with images get way more likes and comments than text-only posts. In fact, one study found that images can boost your engagement by a huge 120%! That’s a lot more people who will see your stuff.
And guess what? Images are actually one of the most engaging types of content on Facebook, right up there with videos. So next time you’re thinking about what to post, try using a picture instead!
Don’t just post and hope for the best on Facebook!
If you’re just throwing things up on Facebook without a plan, you’re missing out on free ways to get new customers (called leads). Here are some tips to craft amazing Facebook posts, like a pro!
Catch people’s eyes: We talked about this before, but it’s important! Use a cool image to grab attention when people scroll through their feeds.
Link to your website: When you share an image, add a link that takes people to the place you want them to go, like a special offer on your website. Use a link shortener like Bitly to make the link look cleaner and track how many people click on it. This way, you can see what kind of posts work best.
Keep it short and sweet: People don’t like to read long posts on Facebook. Aim for around 40-70 characters, like this one. Get straight to the point without any tricks or fake promises.
Tell people what to do next: Want people to sign up for your email list? Or download a free guide you created? Tell them clearly at the end of your post with a “call to action” like “Download Now” or “Sign Up Today.”
Free content is your friend: If you don’t have anything to sell yet, offer free stuff! This could be an ebook, a guide, a webinar, or anything that might be helpful to your audience. In exchange for the free content, you can ask people for their email address.
By following these tips, you can create engaging Facebook posts that will help you connect with potential customers for free!
Is your Facebook page all about you, all the time?
If your Facebook posts are just one big sales pitch after another, people might tune you out. The goal is to connect with your followers, not just sell them stuff.
Here’s a secret social media strategy called the “80/20 rule”:
- 80% of the time: Share interesting things from other sources that your followers will find useful or fun. This could be articles, videos, memes, anything!
- 20% of the time: Post your own stuff, like special offers or updates about your business. But make sure it’s still valuable and interesting, with a clear call to action (like telling people what you want them to do next).
Some companies might find their audience likes more promotional content, so you can experiment and see what works best for you. But the key is to provide value most of the time.
By helping your followers out, you’ll build trust and make them more likely to listen when you do have something to sell. This small change can make a big difference in getting new customers (called leads) for free on Facebook!
And even though Facebook might favor paid advertising these days, it’s still possible to find success without spending any money. With a little creativity and effort, you can attract new customers for free in no time!
