5 Deadliest Facebook Marketing Mistakes to Avoid

5 Deadliest Facebook Marketing Mistakes to Avoid

Want to win over more customers on Facebook? Facebook is HUGE, with over 2 billion people using it every month. That’s why it’s such a great place to sell your products or services – you can reach a ton of potential customers! But, things change fast on Facebook, so you can’t just use the same old tricks anymore. Here are some of the most common mistakes people make when advertising on Facebook, so you can avoid them and be successful.

Catch people’s attention instead of just shoving your product in their face

Sure, you want to sell your stuff on Facebook, that’s why you’re there! But constantly bombarding people with ads gets old fast. Think about it: would you rather see a bunch of commercials on TV or shows you actually enjoy? It’s the same on Facebook. People want to see interesting things they can connect with.

There’s a cool rule called the “80/20 rule” that can help. It basically means that 8 out of 10 things you post on Facebook shouldn’t be about selling – they should be fun or helpful for your followers.

Here are some ideas for the 80% of non-salesy stuff:

  • Post original content: This could be anything from “how-to” guides to funny memes.
  • Share interesting things from others: Find cool stuff from influencers or ask your followers questions to start conversations.

The other 20% can be about promoting your product. But even then, make it a good deal for your followers! Offer discounts, bundles, or special promotions. And tell people exactly what you want them to do next (buy something, visit your website) with a clear call to action. This will help you turn those interested followers into customers!

Uh oh, someone left a bad comment! Don’t panic!

Even the best companies get negative feedback on social media sometimes. Maybe a customer had a bad experience or disagreed with something you did. Some big companies might think a few negative comments aren’t a big deal, but it’s actually important to take them seriously.

Here’s why you shouldn’t ignore bad comments:

  • They can hurt your reputation: If you ignore complaints, other people who see them might think poorly of you. They might see the problem you caused and also think you don’t care about fixing it.

Here’s why deleting bad comments isn’t a good idea either:

  • It worsens things: If you delete negative comments, people might get even more frustrated and complain elsewhere.

So, what should you do?

  • Respond to the comment: This is the best way to handle things. Apologize for the mistake, and try to help the customer. This shows everyone that you take feedback seriously and care about your customers. You might even be able to win back the upset customer and turn things around!

Don’t waste money advertising to everyone on Facebook!

Imagine trying to talk to everyone in a giant city at once. It wouldn’t be very effective, would it? That’s kind of what happens when you advertise on Facebook without targeting the right people.

Here’s how to find the perfect people to show your ads to:

  • Do some detective work: Figure out who your ideal customer is. What are their problems? Where do they live? What kind of jobs do they have? The more you know, the better.
  • Target with laser precision: Once you know your ideal customer, Facebook can help you find them! You can upload a list of your existing customers’ emails and Facebook will show your ads to people similar to them.
  • Build a lookalike audience: Think of it like finding your customer’s twins on Facebook! Facebook can find people with similar interests to your existing customers based on the email list you upload.
  • Get super specific: Want to target women in their 30s and 40s who live on the West Coast, follow fitness instructors, have high-paying jobs, and are interested in exercise equipment? Facebook can do that! But remember, the more specific you get, the smaller your audience might be.
  • Use the info you already have: If you have an online store, you probably already know a lot about your customers. Use that information to target your Facebook ads!

By targeting the right people, you’ll get more bang for your buck. No more throwing money at ads that nobody cares about!

Keeping your audience engaged is key on Facebook!

Facebook’s system has changed, making it tougher for people to see your posts without paying for ads. That’s why it’s more important than ever to post regularly and keep your followers interested.

If you only post once every ten days, it’s like telling your followers you don’t care about them much. They might forget about you and stop following your page.

So how do you post consistently? Here are some tips:

  • Post regularly: Aim to share things a few times a week. This will keep your page fresh and remind people you’re there.
  • Use a calendar: There are tools like Facebook’s built-in calendar or apps like Hootsuite and Buffer that can help you plan your posts in advance. This way, you won’t forget to share something!

By posting regularly, you’ll stay connected with your followers and keep them coming back for more!

Getting people to see your posts on Facebook is getting tougher

Remember that cool infographic you made? Facebook’s system might hide it from most of your followers. That’s frustrating, but there is a way to fix it.

Sometimes, you gotta pay to play.

By paying Facebook a little bit, you can make sure more people see your posts. Think of it like paying for a bigger billboard – more people will see your ad! But before you spend any money, figure out how much you’re willing to pay and how much benefit you’ll get out of it.

Facebook keeps changing the rules.

Just like fashion trends, Facebook updates its system all the time. That means you need to stay up-to-date on what works and what doesn’t. By avoiding the mistakes in this list, you’ll have a Facebook marketing plan that gets results!

Scroll to Top